GET YOUR FOOD DELIVERED
Deliveroo analyse
GROWTH AND PROFITABILITY
We are on a mission to transform the way people shop and eat, bringing the neighbourhood to their door by connecting consumers, restaurants, shops and riders.
OUR OPPORTUNITY
Establishing and operating a three-sided marketplace is complex. Our platform connects local consumers, riders and restaurant, grocery and retail partners – all of whom we see as our customers. We must provide a compelling customer value proposition to all three sides.
We must develop the technology and logistics that make the marketplace work seamlessly. We must also create demand and balance supply to drive network density.
Doing all of these things together is challenging. But by doing them successfully, we bring ever-increasing platform utility to our customers, and support the growth flywheel and economies of scale that drive value for Deliveroo’s shareholders and wider stakeholders.
Our consumer value proposition
Availability
Being available when and where consumers want to order, to capture as many meal and shopping occasions as possible.
Selection
Providing access to local favourites and national chains, with exclusive content in every neighbourhood.
Consumer experience
Delivering a seamless end-to-end experience from in-app discovery to reliable delivery to customer care.
Price
Providing access to a range of food and product prices, fees and promotions to meet expectations of value.
Brand
Ultimately, consumers choose to order from Deliveroo, so what we stand for and our brand image are critical to that decision.
Our technology
Our sophisticated logistics technology underpins all we do and ensures the three sides of the marketplace interact seamlessly together.
Colorgrading — Mood
